After essentially creating a multi-billion dollar industry out of a substance that was once frowned upon, the marijuana sector is eyeing a whole new segment to redefine it forever.
It’s not the vaping industry, and it’s not the desserts segment either. Thanks to innovative entrepreneurs, marijuana has already made its presence known in those two markets.
We are referring to beverages, something that is literally a staple in our everyday lives.
How are Marijuana Drink Products Going to Change the Beverage Scene?
Marijuana drink products such as CBD and THC seltzer, soda and coffee are gaining momentum at a pace that could only be compared with the growth the cannabis sector itself.
Having been introduced very recently, cannabis infused drink offerings that are available through different locations have received a very warm welcome by marijuana aficionados.
From hot beverages to cold ones, and then some that could easily be consumed at room temperature, these cannabis drink products are striving to have something for everyone.
And they are succeeding at it.
The Serious Consumer
Writers, journalists and other creatives are getting their fair share of relaxation and imagination boost through different cannabis drink products at various cafes, restaurants and bars. This way, the product is being taken seriously by people who are not afraid of painting a picture of its benefits through their words.
The Moderate Consumer
Those who want to keep their experiences to themselves are not far behind at all. In fact, anyone who uses these CBD or THC infused drink items for no other purpose but to make their own life better makes up for a large part of the marijuana industry. For these consumers, the ease of use and the variety of flavors prove to be the largest motivators behind using these products.
The Fun Consumer
Those who like to party hard and make the most out of the THC compound in marijuana are known to be the most ardent customers of the cannabis industry. That is why, it is no surprise to know that these people are also the reason why cannabis drink products have taken off so well. From THC seltzer to THC soda, and from THC milkshakes to THC cocktails, if there is anything that seems to mix some excitement with a great taste, then these consumers are there to have it.
What Do These Customer Segments Mean for the Market?
When it comes to marijuana consumption, all of these customer segments desire something different yet actually need the same thing.
All they want is a way to consume their marijuana in an easier way, with the benefits of them enjoying the act instead of having to put up with it as a task – such as using transdermal CBD or THC patches or using topical creams.
Through easy to consume and refreshing drinks, the act to consume cannabis is not a chore, but something that all of these people could look forward to. With that, it also allows those without a sweet tooth to be able to consume marijuana without going the sweet route of edibles.
These reasons highlight why the cannabis drink industry is taking off to the point where its venture into mainstream seems inevitable.